According to Michel de Certeau, our society has become a “recited society.” This is to say that we are defined by stories, citations of stories and recitations of stories. The narrations can turn appearances into fabricated realities. This means that a story can turn an everyday occurrence into something with much more depth. Narratives are found in many aspects of media today such as advertising, tv, journalism, etc. It’s true that we make sense of the world by relating to things, like the relevance theory we discussed previously as well as the use of metaphors and metonymy. The term “imprint” deals with narratives providing us with models that we may unconsciously reference in the future. An example of this would be fairy tales giving unconscious moral guidance for children. Narrative stricter is found in most media and we all learn from narratives even if we don’t realize it.
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