So now we have all these signs and their meanings that are conveniently already associated with them, but how did we get to these meanings? If the signs are going to have meaning, society must carry these meanings and teach everyone to interpret them this way. Many believed that individual actions created a society but Culler believes that the society creates individual actions. Yes we have thoughts and feelings of our own but it is society that allows this to happen. For signs to even exist with a meaning there has to be an underlying set of rules; just like we said before, it’s a game. Saussure’s definition of semiotics did end with “life of signs within society” which means that the society plays an important role.
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