Monday, September 20, 2010

chapter 25

The provocateur is a seemingly ideal image that would arouse a feeling. Generally seen in advertising and through women, the provocateur is usually a sexual-response provoking image. This image is flawless in body and dress. No blemishes, long thin legs, perhaps tan and of course skinny.  This image causes terrible anxiety for most women because they feel they need to measure up to this look to be acceptable to men. In reality, this image does not exist. The provocateur is perfected with use of computers, airbrushing and photo editing. What's sad and shocking is that most of the money women spend on cosmetic products is only for packaging and advertising. Only a mere eight cents of every dollar goes to the actual ingredients of the cosmetics. So women spend so much money to try to reach this ideal when they're actually paying for advertisements to continue to make them feel inferior and like they need to continue to reach for this impossible goal. 

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